Ingenious Inventions & Fearless Creators

I love art in all its forms. Paintings, sculptures, books, theater, movies? You name it, I can appreciate the work that went into creating it! So naturally I tend to align with other artists in our pursuit of making real the images from our minds. One such artist is one my very best and most talented friends for twenty-plus years. I feel so lucky I’ve gotten to watch her create one of the coolest toys I’ve seen to date. Meet MUB and his super fun Pittsburgh-area creator, Jess Bieber!

MUB is the Monster Under the Bed! No other monsters allowed!

LRS: Hi Jess, thanks so much for agreeing to appear on the blog today. I love the imaginative world, and I really think creating in any of the arts is currently one of the most undervalued talents in our society. I am in such awe of what you’ve done with MUB! I want to hear all about it.

LRS: First, what *is* MUB?

MUB says hello!

JB: MUB is a a spunky, fearless, courage-boosting plush pal for kids. He likes humans and their pets, but he does NOT get along well with other monsters. He is soft and furry so he’s great for cuddling, has a light-up charm on his collar to illuminate dark spaces, and his eyebrows are repositionable so he can be easily put into friendly-mode or defender mode, depending on your mood.

LRS: And what spurred you to create him? How did you realize this is something kids need? And something that might make parents’ lives a little easier? (Because, let’s face it—anything that helps keep the kiddos *stay* in bed at night is the miracle we need.)

JB: Family is at the center of our lives, so we like to create things with heart and feeling. One of the cool things about having kids is that you get to see the world through their eyes. It reminds you of how you used to be. Do you remember how crazy-active our imaginations were when we were young?

No matter how many generations you go back, there has always been a legitimate fear of the dark, unknown spaces at nighttime. Places like a closet or beneath the bed are mysterious, eerie voids in which hungry ghouls hide and wait for the moment when you turn off the lights. I used to take a running leap to my mattress so nothing could reach from under the bed to grab my feet.

What’s worse is that there is no real guarantee that being cocooned in a blanket pulled all the way up to your eyeballs is an effective barrier against any spooky creatures that could be lurking about. That’s when MUB comes to the rescue. He likes to be the only monster in the room so he scares all the others away.

And yeah, it’s so nice when kids can go to bed without a hitch. I’m hoping MUB will help parents out a bit, so maybe they can use that free quiet time to do something fun like catch up on laundry or dishes.

LRS: I don’t think most people realize what it takes for a startup company to create a physical product like MUB. I know *I* didn’t realize it until I’d heard all about your trials and tribulations throughout the last couple of years. Can you share a little about the process?

JB: Haha, books and books could be written about all this stuff.

It’s been an interesting journey, for sure. Conceptualizing an idea over coffee with your business partners is the fun and easy part. Following through and discovering the time and financial barriers to entry are more challenging. But if we’re going to do this, we’re going to do it right. That means vetting many vendors to find the right quality match. Safety testing – CE (international), PA, OH, and US. Copyright, trademark, ISBN and UPC codes, shipping and customs, taxes, packaging and shipping, website design, photography and videography… and not taking a paycheck the whole time.

I think it’s a fun lesson in learning how to be scrappy and prove you’ve got the grit to keep moving forward. Luckily I have the best partners and we won’t stop reaching for the stars because we definitely are driven to get our ideas out there into the world.

Friendly and fierce, MUB is always ready to protect his friends!

LRS: As a parent, I love everything about MUB, and you created him. So tell me a little about you and your history in art, illustration, and design.

JB: Aww, well thanks for loving MUB so much. He really is a fun character and we look forward to building in more helpful monster friends as his club and brand grows over time. He might not like monsters now, but soon he’ll let down his guard a bit to make room for some good, friendly monsters while he still chases off the imaginary, menacing ones.

I’ve loved making art since I could pick up a crayon and draw murals on the walls of the house. Angry as they were about the destruction, my parents were always awesome about nurturing my creativity and I decided to focus on illustration and graphic design in college. I was lucky enough to work for some really cool companies where I could develop my talents further, but, like my business partners, I always had this entrepreneurial itch to see how far we could take our own ideas.

LRS: I remember the murals on the walls of your old bedroom! I loved them! Even then, I was in awe of your artistic talent.

LRS: Can you tell me about MUB’s parent company, Glow Creative Innovations? What makes Glow unique?

JB: Glow has a big idea at its core. We hope to grow in success and join up with other like-minded creative people to help nurture and grow their ideas, too.

Originally, we wanted to be a brick-and-mortar art studio and coffee shop with classes and events that would bridge communities, give back, and bring people together. That’s all still on our bucket list.

No matter what we do, we are much stronger when we’re working with others. We can do so much when we stand with a group, pooling our talents, experiences, and connections so that we can take our ideas and fly together. Wherever we end up, it’s all about the love of the adventure, right? Maybe MUB will get us there. We can only hope that others will see his value and love him as much as we do!

LRS: Lastly, where can we find MUB to get him in time for Christmas?

JB: The pre-sale is now and the first batch of MUBs ever will be ready to ship on or before December 10th. The first 100 plushes sold will each get a free sticker sheet. Also, there’s a children’s book in the making, so follow us on Facebook or go to our site and sign up for our newsletter to get the latest updates and MUB Club news. A big thank you to everyone who supports us and we hope to bring you more fun and useful monsters in the future.

You can order MUB now at www.mubclub.com where imagination meets reality and children overcome their fears with a little help from a soft and cuddly monster.

Meet the Creator

More about Glow Creative Innovations and their other products can be found here

Lastly, meet Jess Bieber, creator of the silly and lovable monster with a purpose! She and I don’t get to see each other often, so we tend to text and FaceTime. Here she is with another plush toy that I can’t wait to see from Glow Creative in the future!

The Spirit of the Season

Happy Holidays, friends and family! This is the official 2017 Storms Christmas letter! (Look – I even went red and green! Festive!)IMG_2520.jpg

Before you start in on me about how lame I am for sending you to my blog for warm wishes of holiday cheer, remember it’s been a fairly tough year. Go easy on me. I opted to forgo sending cards this year for several reasons. First and foremost—time. As most of you know, there’s a lot going on and I’ve been juggling kids’ school schedules, projects, dance classes, various doctors appointments, dentist appointments, and writing in attempts to get it all done. I’m tired! Secondly, suffice it to say that I’m not feeling all that jolly this year, so the thought of addressing and stamping seventy cards just isn’t…well, in the cards. And lastly, I don’t wanna.

So, there you have it.

Now, onto the more cheery parts of this ‘letter.’

We are still here. 2017 hasn’t managed to knock us out just yet. (Give it time. I guess there are two more weeks left in the year, but we’re hoping for the best.) Nate still has a drain tube in his abdomen. It’ll be 23 weeks this Friday. Our next appointment with the good docs at Interventional Radiology at Thomas Jefferson University Hospital is this Thursday, but neither of us holds high hopes for the drain tube being removed. And that means we’re probably going into the new year with a drain. I cannot even begin to count the ways that this sucks.

My kids are amazing. No, seriously. They are. They have handled things this year that no adult should be asked to handle. They have done so with courage and grace and I want to award them gold medals. Why is there no ‘Best Kids on the Planet’ award?

Nate has gone back to work on a strictly work-from-home basis as of December 4th. This is great news as it no longer means we are ready to pawn off heirlooms in order to buy groceries… Hooray for food without debt! (And for companies and bosses who are amazing and accommodating!)

I am still writing, tweeting about writing, and—apparently—blogging about writing. I finished up my third manuscript this year while continuing to pitch manuscript number two to literary agents. So far, no major progress. I had several requests for a full read (which is a huge step in the right direction) and some really great feedback on said manuscript. But ultimately, no cigar. Hoping to start pitching book number three by early next year. In the mean time, I’m 20k words into my fourth manuscript and moving right along. What’s a writer if she’s not writing anyway? (Oh, that’s right. A stressed mom who is barely holding it all together. Yes, okay, I suppose I’m that, too, these days.)

Now onto the more serious parts of Christmas, or at least the more sentimental parts. Despite our rollercoaster of a year…

Wait. That implies that there were upswings…  Let me rephrase.

Ahem.

Despite our alpine slide of a year, we are incredibly thankful for so many things. Amazing friends and family who have been there for us in every possible way. They’ve provided emotional support, emergency babysitting and pet care, gifted us with gift cards to movies and ice cream shops to help keep our lives as normal as possible, helped with homework and school drop offs and pick ups. They’ve cut our grass and shoveled snow from our walkways (not in the same day, of course) and they’ve paid anonymously for our kids’ dance classes.  They’ve listened when I’ve felt alone, offered a shoulder when I needed to cry, and handed me a pillow when I needed to scream. They’ve offered financial help and assistance navigating health care and disability insurance. They’ve helped us keep records for our taxes and offered to lend us  money (because let’s face it—we’re not rich enough to actually own heirlooms to sell off).

And this is what I am most thankful for this Christmas. I am thankful that we have a network of friends and family that’s bigger than the heart of the grinch (after it grew three sizes) and people who care so very much. We are so grateful.

I hope 2018 is a better year. For you, for me, for all of us. Love to all, family and friends. Thank you for giving us something to be thankful about this 2017. I wish you a happy and blessed holiday season!

The Storms Family

IMG_2510
2017 in a nutshell.

Falling Down

It’s Saturday. More specifically, it’s the Saturday after Thanksgiving. I’m supposed to be happy. We are full-fledged into the Christmas season. I should be baking Christmas cookies (and eating half of them) while my husband strings the lights outside and I watch from the warmth of our living room. The kids should be bouncing off the walls and playing Christmas music. Instead, we’re doing nothing we should be doing and it hardly feels like Christmas at all.

In fact, Thanksgiving, with the exception that we got to spend it with my family and my mom made another fabulous meal for the books, pretty much sucked. Older child had the stomach virus two weeks ago and now quite suddenly has severe panic attacks (most likely due to her father’s prolonged physical illness whether she recognizes it or not). She couldn’t enjoy Thanksgiving dinner and didn’t even manage a bite of dessert. Younger child had lice three weeks ago (that was fun) and we’re still vigilant with our checks to make sure we’ve taken care of the issue. And husband now seems to have a stomach virus on top of all else. It’s 11 a.m. and he’s still sleeping. My guess is that he was up all night. I couldn’t tell you for sure because older daughter has taken his place in our bed the last three nights so that I could make sure she got real sleep.

I have so much to be thankful for, but it’s really difficult to remember when everything around you seems to be falling apart, falling down.

Falling Down. I might be showing my age here, but remember that Michael Douglas movie from the early 1990’s? The main character essentially has a nervous breakdown and starts randomly killing people before ultimately taking his own life. I was 15 or 16 when I watched it with my brother on t.v. one night and I remember being utterly disenchanted. I had just wasted two hours of my life to watch a guy go crazy and shoot people up before killing himself? What was this crap? What was the point?

falling-down

Let me just say: I get it.

I get it. I get it. I get it. (No, no need to call anyone to have me psychiatrically examined. I won’t take that route.)

Watching the outside world tank over the last couple of years has been depressing enough and being part of the #resistance movement has been taxing (especially as a major introvert who just wants a blanket and a good book, dammit!), but when you’ve got life also screwing you over on a personal level at the same time, it’s almost too much to take.

Remember when I thought seven weeks with a drain tube was a long time? Well, my husband has had one in for 19 now. His next appointment is December 7th, so that will bring our total to at least 21 weeks. Short-term disability runs out on December 2nd. He’s trying to figure out if he is able to go back to work, even with his drain in, and I’m not sure he’s at that point yet. His sleep is miserable (as a result, cognitive function isn’t always top-notch), he’s frequently in pain, and he’s irritable (which might not be the best state for the customer-service aspects of his job). We were supposed to talk it over last night, but talking it over wasn’t a possibility when he ended up battling a stomach virus all night, because a tube in his abdomen apparently wasn’t enough misery. Because he needed another hurdle.

Because apparently the universe isn’t done throwing shit at us yet. I keep wondering how much more it could possibly have in store, but I’ve learned it’s not good to ask the question aloud.

Despite it all, I am still thankful. I am. I am thankful for medicine, for incredible doctors who have brought us through the most difficult times and quite literally saved his life. I’m thankful that, by some miracle, we managed to discover the cancer early. I’m thankful for others’ stories who help us get through. I’m thankful for friends, old and new, who continue to offer support of every kind. I’m thankful that he didn’t need to follow his surgery with radiation or chemotherapy. I’m thankful that a miserable drain tube can prevent the need for another surgery.

I am thankful. And nothing the universe throws at me will ever change that.

pancreatic symposium
He’s in the third row, second one in from the left. Two thumbs up because even with a drain still in, he attended the 12th Annual Pancreatic Symposium at Thomas Jefferson.