I love art in all its forms. Paintings, sculptures, books, theater, movies? You name it, I can appreciate the work that went into creating it! So naturally I tend to align with other artists in our pursuit of making real the images from our minds. One such artist is one my very best and most talented friends for twenty-plus years. I feel so lucky I’ve gotten to watch her create one of the coolest toys I’ve seen to date. Meet MUB and his super fun Pittsburgh-area creator, Jess Bieber!
LRS: Hi Jess, thanks so much for agreeing to appear on the blog today. I love the imaginative world, and I really think creating in any of the arts is currently one of the most undervalued talents in our society. I am in such awe of what you’ve done with MUB! I want to hear all about it.
LRS: First, what *is* MUB?
JB: MUB is a a spunky, fearless, courage-boosting plush pal for kids. He likes humans and their pets, but he does NOT get along well with other monsters. He is soft and furry so he’s great for cuddling, has a light-up charm on his collar to illuminate dark spaces, and his eyebrows are repositionable so he can be easily put into friendly-mode or defender mode, depending on your mood.
LRS: And what spurred you to create him? How did you realize this is something kids need? And something that might make parents’ lives a little easier? (Because, let’s face it—anything that helps keep the kiddos *stay* in bed at night is the miracle we need.)
JB: Family is at the center of our lives, so we like to create things with heart and feeling. One of the cool things about having kids is that you get to see the world through their eyes. It reminds you of how you used to be. Do you remember how crazy-active our imaginations were when we were young?
No matter how many generations you go back, there has always been a legitimate fear of the dark, unknown spaces at nighttime. Places like a closet or beneath the bed are mysterious, eerie voids in which hungry ghouls hide and wait for the moment when you turn off the lights. I used to take a running leap to my mattress so nothing could reach from under the bed to grab my feet.
What’s worse is that there is no real guarantee that being cocooned in a blanket pulled all the way up to your eyeballs is an effective barrier against any spooky creatures that could be lurking about. That’s when MUB comes to the rescue. He likes to be the only monster in the room so he scares all the others away.
And yeah, it’s so nice when kids can go to bed without a hitch. I’m hoping MUB will help parents out a bit, so maybe they can use that free quiet time to do something fun like catch up on laundry or dishes.
LRS: I don’t think most people realize what it takes for a startup company to create a physical product like MUB. I know *I* didn’t realize it until I’d heard all about your trials and tribulations throughout the last couple of years. Can you share a little about the process?
JB: Haha, books and books could be written about all this stuff.
It’s been an interesting journey, for sure. Conceptualizing an idea over coffee with your business partners is the fun and easy part. Following through and discovering the time and financial barriers to entry are more challenging. But if we’re going to do this, we’re going to do it right. That means vetting many vendors to find the right quality match. Safety testing – CE (international), PA, OH, and US. Copyright, trademark, ISBN and UPC codes, shipping and customs, taxes, packaging and shipping, website design, photography and videography… and not taking a paycheck the whole time.
I think it’s a fun lesson in learning how to be scrappy and prove you’ve got the grit to keep moving forward. Luckily I have the best partners and we won’t stop reaching for the stars because we definitely are driven to get our ideas out there into the world.
LRS: As a parent, I love everything about MUB, and you created him. So tell me a little about you and your history in art, illustration, and design.
JB: Aww, well thanks for loving MUB so much. He really is a fun character and we look forward to building in more helpful monster friends as his club and brand grows over time. He might not like monsters now, but soon he’ll let down his guard a bit to make room for some good, friendly monsters while he still chases off the imaginary, menacing ones.
I’ve loved making art since I could pick up a crayon and draw murals on the walls of the house. Angry as they were about the destruction, my parents were always awesome about nurturing my creativity and I decided to focus on illustration and graphic design in college. I was lucky enough to work for some really cool companies where I could develop my talents further, but, like my business partners, I always had this entrepreneurial itch to see how far we could take our own ideas.
LRS: I remember the murals on the walls of your old bedroom! I loved them! Even then, I was in awe of your artistic talent.
LRS: Can you tell me about MUB’s parent company, Glow Creative Innovations? What makes Glow unique?
JB: Glow has a big idea at its core. We hope to grow in success and join up with other like-minded creative people to help nurture and grow their ideas, too.
Originally, we wanted to be a brick-and-mortar art studio and coffee shop with classes and events that would bridge communities, give back, and bring people together. That’s all still on our bucket list.
No matter what we do, we are much stronger when we’re working with others. We can do so much when we stand with a group, pooling our talents, experiences, and connections so that we can take our ideas and fly together. Wherever we end up, it’s all about the love of the adventure, right? Maybe MUB will get us there. We can only hope that others will see his value and love him as much as we do!
LRS: Lastly, where can we find MUB to get him in time for Christmas?
JB: The pre-sale is now and the first batch of MUBs ever will be ready to ship on or before December 10th. The first 100 plushes sold will each get a free sticker sheet. Also, there’s a children’s book in the making, so follow us on Facebook or go to our site and sign up for our newsletter to get the latest updates and MUB Club news. A big thank you to everyone who supports us and we hope to bring you more fun and useful monsters in the future.
You can order MUB now at www.mubclub.com where imagination meets reality and children overcome their fears with a little help from a soft and cuddly monster.
Meet the Creator
More about Glow Creative Innovations and their other products can be found here.
Lastly, meet Jess Bieber, creator of the silly and lovable monster with a purpose! She and I don’t get to see each other often, so we tend to text and FaceTime. Here she is with another plush toy that I can’t wait to see from Glow Creative in the future!
L. Ryan Storms 